Want to understand more about your current performance on X (formerly Twitter) and how you can improve?
Understanding the impact of your content on the platform is just as important as elsewhere.
But how exactly do you do that?
That’s where X (Twitter) analytics tools come in.
They not only help you track likes, reposts (or retweets as we used to call them) and other key metrics.
They also provide deep insights into how well your content resonates with your audience on the platform.
In other words, you get to understand exactly what’s working and what isn’t.
And that’s the only way you get to improve your presence on X.
But with so many different tools available, how do you know which one is best for you?
To save you hours of research, we’ve curated information on 11 of the top analytics tools currently available, including both free and paid options.
We’ll take a look in a sec, but first…
X (a.k.a. Twitter) analytics tools provide essential insights into the health and impact of your profile.
They mean you know exactly how your profile is performing over time, enabling you to better track the impact of changes to your content strategy and see longer term trends (such as whether interest levels are on the up, or generally waning).
The kind of key performance indicators such tools are able to track include:
- Follower growth
- Profile visits
- Engagement rates
- Mentions
- The reach of your content.
In fact, X Business itself emphasizes the need to actively track profile visits and mentions, because doing so can help you make the important strategic adjustments needed to improve performance.
Above all, rather than relying on guess work, hunches and intuition to make important strategic decisions, you get clear, objective data to base such decisions on.
And smarter decisions lead to improvements in how well you can spread your brand’s message.
Ready to take a look at some of the top tools available? Here goes…
11 Top X (Formerly Twitter) Analytics Tools for Businesses
1. Hootsuite
As you might expect, Hootsuite provides support for X/Twitter analytics within their software, offering a free 30 day trial of their Professional or Team plans.
Here are some of its standout features:
- Multi-platform integration—it’s not just limited to X, but supports a range of other social media platforms, giving you analytics (as well as scheduling) capabilities via a single dashboard
- Real-time analytics—track performance in real-time, enabling you to make immediate adjustments to your strategy as needed
- Customizable reports—tailor reports to focus on metrics that matter most to you
- Team collaboration tools—helps keep everyone in your team on the same page
- Scheduled posting and content calendar—plan and schedule posts in advance using their content calendar, helping you maintain a consistent online presence without needing to do everything in real-time
- Social listening—includes brand mentions, hashtags and trends within your industry so you can stay ahead of the conversation and provide increased value to your followers
In brief, using Hootsuite not only gives you X analytics, but also enhances your ability to manage your social media presence across a range of platforms.
Feel free to check out Hootsuite’s current plans and pricing here.
2. Buffer
Another tool for helping you manage multiple social media platforms, Buffer stands out as a user-friendly option for those looking for informative analytics as well as scheduling capabilities.
Simple and easy to use, particularly if you’ve never used this type of tool before, Buffer can be a great choice, providing a number of powerful features.
Some highlights of the analytics side of their software include the following:
- Detailed analytics—engagement metrics such as likes, shares and comments, along with other info about how your audience interacts with your content
- Visual reports and export options—visually appealing reports that are easy to interpret, along with exportable data for use elsewhere including sharing with your team
- Best times to post—based on your posting history and engagement rates, the software can recommend the optimal times to post for your audience
In addition, the scheduling side enables you to:
- Schedule content across various platforms including X
- Engage with your audience via tools that let you respond to comments, mentions and messages, on X and elsewhere
- Collaborate on your content output with your team, with facilities to assign posts, manage approvals and more
Though a powerful tool that comes highly rated, there are a couple areas for potential improvement, which may or may not impact what you’re looking for:
- It lacks advanced competitor analysis that some other tools provide
- Using Buffer on the web tends to be easier than via its mobile application.
At the time of writing, Buffer offers a free account level that gives you up to three channels (whether X profiles, or other platforms).
However, you do need to upgrade to access their analytics capabilities—see their pricing plans for further info.
3. Twitonomy
While perhaps the name is now a little outdated following Twitter’s name change to X, Twitonomy remains a highly relevant and powerful analytics tool for the X platform.
It provides an in-depth look into your activities on X, focusing on detailed analytics and visualization of that data (see example above).
If you’re after more granular analytics data than other tools provide, this is an excellent choice with key features including:
- Detailed post analytics—get exhaustive details on your posts, including data on reposts, likes, replies, and more, enabling you to drill down into the performance of individual posts and understand the engagement patterns of your audience
- Follower and following analysis—get insights into who your followers are, who you're following, and how these relationships are evolving
- User interaction reports—analyze how your profile is interacting with others, such as how often you engage with specific accounts, thereby providing metrics that help you network and build community.
- Customizable dashboards—tweak your dashboard to display the metrics that matter most to you
- Hashtag and keyword tracking—monitor specific hashtags and keywords that are relevant to your brand or industry
- Export your data—export data into Excel sheets for easy use elsewhere
- Visual insights—visualize your social media data effectively via a range of charts and graphs.
Overall, Twitonomy is a versatile X (a.k.a. Twitter) analytics tool with both free and premium options, though to access you have to first sign in using your X credentials.
Check out Twitonomy’s Premium features here.
4. X’s Native Analytics
In theory at least, there is always X’s native analytics, and it would be remiss not to mention it here.
Hopefully, it will improve in future, at which point we’ll update this post, but at the moment it’s quite limited.
The dashboard shows a 28 day summary of impressions and followers, with a comparison over the previous period, and some ‘Tweet highlights’ of the month along with some improvement recommendations.
(Note the language hasn’t yet been adjusted to reflect ‘posts’ instead of ‘tweets’).
Clicking Tweets on the menu, provides some further insights into impressions, engagements and link clicks.
In general however, while it serves to get a quick pulse check into your performance, you’re likely better off with one of the other tools on this list to get proper insights into your performance on the X platform.
5. Tweepi
Aligning with its name, which hints at Twitter users, Tweepi zeroes in on engagement metrics. Available in both a free version and a feature-rich premium tier, this tool works for those looking to go in-depth into their Twitter engagement.
Key Features of Tweepi:
- Track follower changes, including new additions and unfollows.
- Filter out non-value spammy profiles.
- Engage with like-minded Twitter users.
Tweepi also offers two standout features.
The 'Follow Friends' feature lets you see a specific user's network, ideal for aligning with influencers. And the 'Paste & Analyse' function that allows you for bulk analysis of Twitter users. Each of these functions helps you you understand their interactions and potential collaborations with your profile.
You can explore these tools in detail on Tweepi’s features page.
For those who find a particular Twitter list challenging, Tweepi offers a direct gateway. Without any hassle, you can engage with its members. Plus, with the platinum plan, the possibilities grow even more.
Targeted tweet searches and user discovery become easy, with a focus on specific keywords ensuring you're always in the right conversation. Check out Tweepi’s updated pricing plans here.
6. Followerwonk
Monitor your growth with Followerwonk’s Twitter analytics tool. Designed to increase your Twitter exposure, this tool grants insights into your followers, revealing their locations and interests. Key functionalities include:
- Bio search to connect with like-minded individuals.
- Identification of influential Twitter posts.
- Comprehensive tracking of followers, including location, bio details, and associations.
- Precise following and unfollowing capabilities.
- Visualization of Twitter influence with social graphs.
With Followerwonk, comparisons between your network and competitors are simplified, optimizing your engagement strategy and spotlighting influential players in the Twittersphere.
Many users commend Followerwonk for its user-friendliness and the depth of insights it offers for Twitter accounts. A standout feature that's often lauded is the ability to compare overlapping followers, especially beneficial for organizations managing multiple Twitter profiles.
However, there's a sentiment among some users wishing for the capacity to compare followers across more than three accounts.
7. Foller.me
Foller.me transforms how you engage with your Twitter analytics, offering a user-friendly platform that dives deep into your account's performance. You unlock the following data with this tool:
- Profile Overview: Details such as your bio, account setup date, and location.
- Activity Metrics: Insights into posts, followers, and your overall engagement levels.
- Content Trends: Highlights of the most-used words and popular hashtags.
Beyond these key points, Foller.me enhances your analysis with a visual representation of conversation themes through an engaging tag cloud. It provides an in-depth review of your posts, identifying the nature of engagement they are generating, from mentions and hashtags to posts and media content.
What stands out with Foller.me is its unique sentiment analysis, interpreting the mood of your interactions through emoji usage. This feature, combined with a breakdown of your account's most active hours, empowers you to strategize your posts effectively.
8. Emplifi
Previously known as Socialbakers, Emplifi stands as a premium Twitter/X analytics tool of choice for today's marketers. It not only provides insightful data but also increases collaboration among teams for informed decision-making.
Here’s what Emplifi can do for you:
- User-friendly interface.
- Effective monitoring of brand sentiment through activity analysis.
On the other side, here’s it’s downside:
- Aesthetically less engaging than rivals.
- Pricing may be prohibitive for smaller entities.
All in all, Emplifi's premium offering may be more suited to larger teams or entities valuing its comprehensive toolkit over cost concerns. You can book a demo on their site for your reference.
9. Social Bearing
Social Bearing's suite focuses on pinpoint analytics. Users can sieve through posts based on location, sentiment, and engagement levels. From identifying top influencers in specific areas to acquiring statistics on followers and their interactions, Social Bearing delivers valuable Twitter analytical experience.
Social Bearing’s key features includes:
- Free access to data from the last 7 days.
- Check any historical posts.
- See real-time mentions of you or your brand.
- Enhanced viewing experience of posts.
- Organize tweets by parameters such as reach, engagements, language, and more.
- View top influencers, track mentions, and identify popular hashtags.
For a complete function overview, you can explore their official features and premium reports on their page.
10. TweetDeck (Rebranding to X Pro)
TweetDeck, celebrated for its streamlined management and organized columns, has seen significant changes since July 2023. The revamped version offers an updated post composer, enhanced search filters, and column sorting options.
However, the software is only available to paid X users on a Premium or higher subscription..
11. Keyhole
Keyhole is a marketer's treasure for hashtag tracking across X, Instagram, and Facebook. Its dashboard is a hub of real-time analytics, detailing engagements and impressions tied to specific hashtags.
Pros:
- Intuitive setup and navigation.
- Exportable, client-ready PDF reports.
- Comprehensive toolkit including account tracking, sentiment analysis, and influencer management.
Cons:
- Hashtag refinement may be necessary for optimal results.
- Choosing the right plan can be daunting.
- Limited follower demographics due to platform API constraints.
To wrap up, Keyhole's X analytics tool's expansive capabilities make it a go-to for marketers. Though initial setup might require some tweaking to maximize benefits. Check out their latest pricing plans here.
To Conclude
X (formerly Twitter) analytics tools aren’t just about numbers for numbers sake, but about understanding performance and providing the data you need to make smart decisions about your social media strategy on the platform.
The tools listed here offer a number of unique features that cater to different aspects of managing your account and different styles (and levels) of analytics.
Whether you're looking for a comprehensive dashboard, intuitive scheduling, in-depth analytics, or detailed follower insights, tools like those listed here can make a significant difference in optimizing your presence on X, elevating your visibility, and driving meaningful results.
Related Articles:
- How Do Hashtags Work on Twitter?
- How to Use Twitter Cards to Amplify Your Content.
- How to Use Twitter to Promote Your Business (7 Key Steps)
